Introduction

TerraFirmer Corporation is a Nevada Company that has developed and owns proprietary formulations for environmentally safe products currently being applied as soil stabilization solutions for soil erosion, dust control in the construction industry and equestrian market, and asphalt repair. Through its wholly owned sales and operations subsidiary, Dirt Glue Enterprises of TerraFirmer Corporation specializes in the production, distribution and sale of these industry-leading quality branded products.

DirtGlue Enterprises sources, develops, customizes sells, and distributes these brand products through a world wide network of channels located in high demand geographies. Also, the company is constantly and aggressively working on new applications for the current product line as well as new solutions for the emerging erosion control industry.

Currently the company leases 7,400 sq ft of warehouse space and 1,200 sq ft of office space in Amesbury MA and is shipping for than 10,000 gallons of products to customers throughout the US and internationally, including some recent Federal Government contracts.  Additional facilities in the Southwest US (second half of 2007) and Southeast US (2008) will substantially increase production and regional market access.

Background

Up to this point, more than 4 years of work and more than $500,000 US in direct and indirect investment have funded research and development into new product, infrastructure, marketing and sales, numerous test applications, promotions and operational expenses.

TerraFirmer Corp. is a small group of businessmen and and experienced chemist in polymer technology. Together they have developed a product link the related technology, a distribution network and successfully applied proprietary formulations and blends for the treatment of soil and asphalt repair.

The Intellectual Property of proprietary formulations and blends are protected by confidentiality and non-disclosure agreements with all parties that are involved in research and development.

The military, federal, state and local government agencies, engineering, construction and landscaping companies as well as equestrian facilities are faced with many environmental problems. These environmental problems create process delays, costly shut downs, human and animal health issues, and low equipment productivity due to dust, sediment, erosion, and storm water run-off pollution. The products manufactured by DirtGlue Enterprises eliminate or control these problems thereby improving productivity by at least 15% and substantially lowering cost of operations/maintenance.

Unlike other soil stabilization products, DirtGlue Enterprises has created products that are of better quality and allow for  consistency in application and effectiveness, proactive in terms of problem solving, backed by industry leading technical support and safe for humans and equipment.

Products and Markets

DirtGlue/DustLess (soil stabilization, erosion and dust control):

In the US alone up to 16 billion dollars (Institute of Applied Agriculture of the University of Maryland) are being spent each year to fight and fix soil erosion. taking into consideration ever increasing regulations by federal and state agencies, other applications like soil stabilization, hydro-seeding, general dust control, stock pile protection and other construction site applications, the  market is projected to surpass $25 billion by 2010.

Arena Kleen (dust control for riding arenas):

The equestrian market represents another lucrative opportunity for Dirt Glue Enterprises. Today, there are more than 9 million horses in the US. whereas the "recreational" horse represents the largest fraction of the total horse population. The majority of tens of thousands of equestrian facilities have outdoor as well as indoor riding arenas and dust is considered a major problem/health threat for riders and horses. ArenaKleen with its unique characteristics of "non-evaporation" fits perfectly into this market and addresses the  urgent need for a consistent, long-term and reliable dust suppressant.

PotHoleGlue (unique long-lasting pothole repair system):

Traditional methods of pothole repair like cold patch have proven to be only marginally effective, short term, and harmful to the environment. Due to these limitations of old technology, less than 15% of all potholes receive a permanent fix.

PotHoleGlue on the other hand has been specifically formulated as a multi-component system producing a catalytic reaction to create a powerful, durable and easy to apply solution for this well known problem. The highly effective dry formulation of a tough polymer, a curing enhancing element and recycled asphalt found locally provides a unique, solid and durable structure for long-lasting pothole repairs.

All products offered by DirtGlue Enterprises are considered intellectual property. Patents will be considered for PotHoleGlue and emulsion versions of DustLess and ArenaKleen.

Sales and Distribution

In terms of market approach, DirtGlue Enterprises manages a network of commission only account managers, resellers/applicators, and distributors (in selected market only). It subcontracts operational services (storage and dispatch of product), applications, R & D, finance and administration, and certain marketing activities. With these channels DirtGlue Enterprises is actively penetrating the industry of dust and erosion control, soil stabilization as well as dirt and gravel road stabilization.

With an extended product line including PotHoleGlue and ArenaKleen, DirtGlue Enterprises will enter the consumer market more aggressively including a full-blown e-commerce interface.

The company has recently entered into a strategic partnership with Certified Erosion Control, a national service company focusing on certifying installers in the 5 pillars of storm water pollution prevention plans (SWPPPs), installation, inspection, maintenance, and cleanup of erosion, and sediment control BMPs (Best Management Practices).

DirtGlue Enterprises will aggressively tap into these continually expanding market by focusing on surface applications, high volume markets and a nationwide networkof installers. Revenue will grow exponentially from below $500k to more than $15 million within five years.

Competition

The competition in the chemical dust and erosion control market is fragmented and consists of a group of small to medium sized companies, primarily located in the Midwest and southwest of the US. Most of them focus on local sales and applications with  less than a handful  reaching out nationwide. Direct and  indirect competitive solution include water, calcium chloride, and other chemicals.

Although there is competition, the business advantages of profound improvements in product technology and application processes have successfully kept the compay ahead of the industry pack. The unique product characteristics combined with superb application technology and industry leading technical support is the ideal recipe to grab market shares and produce market growth.

Operations

DirtGlue Enterprises sources raw material from large, multinational companies in the US and blends, mixes and packages its own proprietary formulations. Currently, the company operates out of an office, warehouses and blending facility in Amesbury MA and uses another warehouse in Phoenix AZ

Conclusion

The demand is increasing, the market has been created and is growing, a superb and very competitive product line has been developed, tested and applied, and an experienced management team is ready to take on the challenge of creating the leader of this industry. What is now needed to create an even more successful business venture is the vision, enthusiasm, confidence, and drive of a dynamic sales force.